Small business technology · Salon CRO specialist

Better technology for small business.

I help small businesses improve the technology they use every day — from websites and bookings to payments, software migrations and automation.

Let's talk

GitHub

WHAT I HELP WITH

Make the technology behind your business simpler.

Upgrade what you have, migrate what no longer works, and connect the systems that should already be talking to each other.

What I do

Websites & upgrades

Modern websites, redesigns, performance improvements and smarter integrations.

Business software

Move outdated business operations to better software without the headache.

Integrations & automation

Connect bookings, payments, accounting, customer data and the tools you already use.

BEAUTY SALON CONVERSION TECHNOLOGY

Turn booking intent into booked revenue.

Specialist salon websites, booking integrations and CRO built around how beauty clients choose, compare and commit.

Audit my booking flow

View benchmark

94CRO score

OPTIMISED PATH

33 seconds

to the final booking button

5 clicks4 inputs0 hand-offs

LIVE PLATFORM BENCHMARK

One service. Five booking experiences.

Tested 21 Aug 2026

Next available long full-head foil appointment, measured from the salon website to the final booking button without submitting.

Platform / salonTimeInteractionsOutcomeCRO score

Optimised bookingMiss Pia · custom Square API0:339Final button reached94

Square AppointmentsMiss Pia · standard portal1:3611Final button reached71

GetTimelyHaus of Vakai2:10+15+Details gate48

FreshaBlonde Adelaide3:51+10+Verification wall32

KitombaClarke & Co HairFailed2Page not found0

FASTEST PATH66% faster

Custom booking reached the final button 63 seconds faster than Square.

PLATFORM INDEPENDENTKeep your stack

Improve the experience clients see without replacing the salon platform you need.

REVENUE MODEL+$57,000

Potential annual uplift at 500 starts a month, moving conversion from 25% to 30% at $190.

Benchmark reflects observed paths on the test date. Fresha used the nearest comparable long-hair foil bundle; results are directional and no booking was submitted.

TECHNOLOGY

Modern tools. Connected properly.

timely

fresha

Zeller

APIs · Booking systems · Payments · Business software · Automation

Have something clunky?

Got something that could work better?

Whether it's your website, booking system or the software running your business, I can help make it simpler.

Get in touch